About Academy Of Music
At Academy of Music, we believe learning to play an instrument should be joyful, convenient, and inspiring. For over three decades, we’ve been helping students of all ages discover the life-changing benefits of music – from building confidence and discipline to creating memories that last a lifetime. Whether lessons take place in your home, in one of our teachers’ studios, or online, our goal is to make music education accessible, engaging, and rewarding.
Our Story
Founded in 1990 by Shawn and Donna Coughlin, Academy of Music began as an in-home piano and guitar lesson service in Winnipeg. Shawn’s inspiration came from his own childhood – watching his brother’s guitar teacher come to their home and experiencing firsthand how convenient and motivating that was.
From day one, Shawn understood the advantages of in-home instruction: students learn on their own instrument, teachers can tailor guidance to the student’s setup, and parents enjoy the convenience of not having to travel.
Over the years, our journey has been marked by important milestones:
- 1990: Launched in-home piano and guitar lessons in Winnipeg
- 1996: Opened our first studio and sales location on St. Matthews Ave., adding piano reconditioning and sales
- 2005: Expanded to include violin, drums, ukulele, singing, and began offering lessons at select private schools
- 2020: Celebrated 30 years in business, moved to 51 St. Anne’s Rd., became Manitoba’s authorized Kawai piano dealer, and launched online lessons plus more instrument offerings, including all string, brass, and woodwind instruments
- 2024: Expanded in-home and studio lessons to Edmonton
Our Mission and Vision
Mission: To inspire a lifelong passion for music by providing high-quality, convenient music education for students of all ages and skill levels, helping them discover both the joy and the many benefits of playing an instrument.
Vision: To be Canada’s most accessible and inspiring music education provider – a place where every student feels supported, challenged, and celebrated in their musical journey.
Our Core Values
- Quality Instruction: We seek out highly qualified, dedicated instructors who are passionate about teaching.
- Accessibility & Convenience: Lessons are available in-home, in teachers’ studios, or online to suit every schedule and lifestyle.
- Structured Learning: A clear, method-based approach with customized lesson plans and engaging activities.
- Strong Foundations: Technique, rhythm, and music theory are at the heart of our curriculum.
- Engagement: We make learning fun, encouraging curiosity and creativity.
- Personalization: Lessons are tailored to each student’s goals, interests, and pace.
Why Choose Academy Of Music?
- Over 30 years of teaching experience
- Lessons that come to you – in-home, in-studio, or online
- Wide range of instruments taught by passionate professionals
- Flexible scheduling to fit busy families
- Proven success with students achieving honours in Royal Conservatory examinations and winning categories at the Winnipeg Music Festival
- Fun, welcoming recitals open to the public twice a year
Hear From Our Happy Clients
Awards And Recognitions
While Academy of Music as an organization has not yet received formal awards, many of our students have excelled – earning top marks in Royal Conservatory examinations and winning classes at the Winnipeg Music Festival.
Community Involvement
We believe music should be shared. Our twice-yearly recitals, held at the United Church in Meadowood, are open to the public and provide students with a chance to showcase their progress, connect with the community, and inspire others to pursue music.
Get In Touch With Us
Ready to start your musical journey? Whether you’re picking up an instrument for the first time or returning after years away, our team is here to guide you every step of the way. Contact us today to learn more about our programs and book your first lesson.
